Designing a Driver App to Improve Logistics Operations

Product designer | 2024 | Mobile app | End-to-end product design | Branding identity design

This is a driver app I designed to support drivers' on road work and improve operational visibility in a logistics business.

I focused on the end-to-end product design, a scalable design system, branding identity design, and developer hand-off.

The resulting solution supports a more modern and transparent way of operating by improving the on road experience.

Some details, visuals, and branding elements have been intentionally abstracted or modified to respect client confidentiality and NDA.

Problem

As logistics operations scaled, visibility and coordination became harder to maintain.

A logistics business owner approached us for help with their legacy operational systems. As the business scaled, fragmented tools and manual processes (such as phone calls and paper-based workflows) made it hard to track what was happening on the road and to manage jobs efficiently. This created pressure from clients who expected more visibility, while the business also struggled to keep up with the complex industry compliance requirements.

Solution

After research and workshops, the team concluded that rebuilding the existing management systems wasn’t the best initial approach. The real gap became clear: on-road work lacked any dedicated digital support. Our focus shifted to a driver app.

An experience designed for drivers

Clear workflows for complex routes and jobs

Digitised compliance and reporting

A design system and branding package to support scaling

*Reject delivery user flow UI (modified)

*Design system variables table (modified)

What I focused on

  • End-to-end product design from discovery to delivery

  • Built a scalable design system using Figma variables

  • Designed the product’s branding identity package (logo, colour, typography)

  • Close collaboration with the PM and client through workshops

  • Supported engineering through handover and iteration

*Reject delivery user flow diagram (modified)

Outcome

  • The client now has a tailored driver app that replaces manual workflows and supports daily operations.

  • The client also has a refreshed brand identity with a more modern visual language, helping the business present itself as credible and consistent across digital and physical touchpoints.

  • Positive feedback and smooth collaboration across client workshops, product, and engineering teams.

  • The design system became an internal benchmark and later informed an agency-wide development system upgrade.

*Home screen UI design (modified)

*Internal feedback from my teammates